Digital Marketing for Hospitality

Workshop Overview

In today’s competitive hospitality industry, a strong digital presence is essential for attracting and retaining guests. This 8-hour Digital Marketing Workshop is designed specifically for hospitality marketers, managers, and hospitality professionals looking to optimize their online strategies. Through four in-depth sessions, participants will learn to leverage social media, SEO, paid advertising, and automation tools to increase bookings, enhance guest engagement, and improve brand visibility.

The workshop covers key aspects of hospitality digital marketing, from understanding customer journeys and creating compelling content to managing online reviews and executing targeted ad campaigns. Participants will gain hands-on experience with practical exercises such as developing digital strategies, planning social media content, optimizing websites for search engines, and setting up automated guest engagement tools. By the end of the workshop, attendees will be equipped with actionable strategies to drive more direct bookings and foster long-term customer relationships.

Who Should Attend?

This workshop is ideal for hospitality professionals looking to strengthen their digital marketing strategies and maximize their online presence. Attendees may include:

• Hotel Owners & General Managers – Learn how to drive direct bookings and reduce reliance on third-party platforms.
• Marketing & Sales Teams – Develop targeted campaigns, manage online reputation, and optimize digital channels.
• Front Desk & Guest Relations Staff – Enhance customer engagement and communication through digital platforms.
• Hospitality Entrepreneurs & Startups – Build a strong brand presence and attract more guests through digital marketing.
• Social Media & Content Managers – Create compelling content and engage audiences effectively.

Prerequisites

Attendees should have English proficiency of at least Elementary level (IELTS 2.5).

Workshop Details

• Duration: 2 hours per session
• Frequency: 1 session per week
• Total Sessions: 4 sessions

Workshop Dates

• Wednesday, April 23rd, 2025
• Wednesday, April 30th, 2025
• Wednesday, May 7th, 2025
• Wednesday, May 21st, 2025