Advance your career with SHINE’s General Business Programme, providing practical business skills for success.
SHINE’s General Business Programme is designed to enhance job performance and career growth through skills-based training. Offering flexible standalone courses, business workshops, and certification modules, the programme allows participants to work toward the Certificate of Business Professionals. Covering essential topics such as business communication, leadership, sales, and digital marketing, our curriculum focuses on practical, hands-on learning for real-world success. Taught by industry-experienced instructors, each course is engaging, relevant, and aligned with current business trends. Whether you’re an entrepreneur, hospitality professional, employee, or business owner, this programme equips you with strategic thinking, problem-solving, and leadership skills to thrive in today’s competitive business environment. Participants also gain access to valuable networking opportunities and industry insights, helping them stay ahead in Siem Reap’s ever evolving business landscape.
Certificate of Business Professionals
The Certificate of Business Professionals modules develop six core competencies for business professionals. Completion of all six modules establishes a broad-based foundation for entrepreneurs who are looking to start their own business or business professionals who are preparing for positions of higher responsibility or moving to larger organizations.
1. Leadership
The Leadership module equips business professionals with essential skills and characteristics for effective leadership. Grounded in Stephen Covey’s Seven Habits of Highly Effective People, this interactive and hands-on module fosters personal empowerment, self-leadership, and the ability to lead others. Through real-life scenarios, participants will develop practical leadership skills crucial for success in any business environment.
2. Sales
The Sales module establishes a strong foundation in professional selling by introducing effective sales methodologies and strategies. Participants will develop essential sales skills, learn industry best practices, and engage in interactive scenarios to master each stage of the sales process. From prospecting and building rapport to handling objections and closing deals, this hands-on module equips learners with the tools and techniques used by top sales professionals.
3. Train the Trainer
The Training the Trainer module equips participants with a range of instructional methods to effectively develop the skills of others. Through hands-on practice, learners will master techniques for training development, on-the-job instruction, and facilitating engaging learning experiences. This module covers key elements such as lesson planning, adult learning principles, facilitation strategies, and training assessment to ensure impactful and effective knowledge transfer.
4. Customer Service
The Customer Service module lays the groundwork for delivering exceptional customer service by emphasizing the development of effective customer-care strategies to foster lifelong customer relationships. This module offers guidance on leveraging technologies, such as social media, to enhance service delivery, while incorporating hands-on and interactive scenarios to build essential customer care skills. The course covers critical topics—including customer-focused mindsets, multicultural service, communication skills, team collaboration, and time management—equipping participants with the tools needed to achieve service excellence in diverse professional settings.
5. Business Communication
The Business Communication module equips middle-level business professionals with essential communication skills and establishes business communication as a disciplined practice. This module delves into the study of communication processes within a business context, empowering participants to make informed and effective communication choices in their daily interactions. This module covers topics such as communication models, barriers, written and verbal skills, telephone etiquette, non-verbal cues, presentation techniques, and conflict resolution—this course provides a robust foundation for enhancing professionalism across various business scenarios.
6. Project Management
The Project Management module equips business professionals with leading methodologies and practices essential to project management, a discipline increasingly vital for corporate success across diverse fields. Designed for candidates aiming to build a strong foundation in project management skills, this module empowers business executives, IT professionals, and others to advance their careers and enhance their expertise. Covering the project life cycle, task definition, resource allocation, cost management, risk analysis, and project closure, participants gain practical tools and insights to effectively manage projects from initiation to completion.
“Investing in training and development leads to the most significant return on investment a company can have.” – J.P. George
Short Courses & Workshops
SHINE also offers short courses and workshops, such as Using AI Effectively, English For Business, Digital Marketing, and Protecting You and Your Company’s Privacy, and so much more. Have a look at our Public Courses page for current offerings. Please contact us if you have an idea for a short course or workshop.